Un haut dirigeant de la WWE, George Barrios, soutient que l'ère des pay-per-view pourrait tirer à sa fin... du moins aux États-Unis.
Barrios insiste sur la force potentielle du WWE Network, qui pourrait offrir, pour un tarif mensuel de 12,99 à 14,99 $ par mois, ces PPV ainsi qu'une programmation des plus diversifiées.
Actuellement, ces événements à la carte coûtent entre 49,95 $ et 59,95 $.
Il espère au moins 1 million d'abonnés pour le réseau de télévision. La WWE ferait ses frais à 2 millions et si ça se rend à 3 ou 4 millions, ce sera un grand succès pour la compagnie.
La formule des PPV pourrait ainsi être abandonnée dans un avenir pas si lointain.
Citation:
"Continuing on with our core products, we're going to keep them fully distributed. We think that's a great platform for a network. And we think there's a lot of value as those shows come up for renewal. Our four biggest contracts will be renewed over the next three years. We think that's a great opportunity for us because of the value we deliver. Then to the network, we said we're going to take our pay-per-views. We're one of the preeminent pay-per-view providers today and our pay-per-views are priced anywhere between $49.95 and $59.95 today and we're going to make that the core of a value proposition with a lot of other new content and put it on a premium network so that our fans can subscribe. We said the price will be somewhere between $12.99 or $14.99, to be determined as we go to market but we think that's a real great opportunity. And to your question about break-even, about a million subscribers because the pay-per-view buyers will migrate over to the network. That's our belief. About a million subscribers, we break-even at 2 million, it's a really good business; at 3 million to 4 million, for us it's transformative."
"We believe the value proposition will be much more powerful to subscribe to a network at $12.99 to $14.99, 24/7, you have the pay-per-views, a lot of great content, our library, a lot of retrospective programming that we're doing that's testing really, really well, we're producing it right now so over time, I think the pay-per-view does go away."
Source : fn lutte
Très bonne nouvelle, le WWE Network s'annonce de plus en plus intéressant et ça évitera des PPV pas franchement utile.