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"PSM: Can we expect PS3 games to be priced in the same range as Xbox 360 titles?
KH: Generally Speaking, over the past twelve years or so, there has been a consumer expectation that disc-based games are maybe $59 on the high end to $39 on the low end. So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say "PS3 Games now $99.99." I don´t think consumers expect software pricing to suddenly double. So, the quick answer is that we want to make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That´s kind of the best answer I can give you. So, if it becomes a bit higher than $59, don´t ding me, but, again, I don´t expect it to be $100."