NBA makes deal with several video game companies.
The NBA today announced that there will be no exclusive deal as some predicted, but it´s the opposite, a non-exclusive deal with Electronic Arts, Take-Two, Sony, Midway and Atari. The article can be found here.
The new multiyear agreements, which begin in October 2005, provide fans with the most comprehensive and diverse video game offering in sports, with titles from multiple publishers. NBA video games will be available to fans in more than 100 countries and on more platforms than ever before, maximizing the reach of NBA video games around the world.
EA, an NBA licensee since 1991, will continue to publish two NBA video game franchises: NBA LIVE and NBA STREET. The NBA LIVE franchise title, a 5-on-5 simulation game currently celebrating its 10th anniversary with NBA LIVE 2005, will be released on a yearly basis under the EA SPORTS™ brand.
En clair, la NBA fait jouer la concurrence chez les éditeurs de jeu video.