Wii Move You, internet!
Wii Move You Marketing CampaignWhen Nintendo Wii launches in November (or December, depending on where you live), the amount of money Nintendo spends for online marketing will be the most ever for the company.
"We´re just in the final stages of putting our media plan together for Wii, but in terms of online our spend is way more than anything we´ve done before," said Robert Lowe, Nintendo´s product manager for home consoles in an article in New Media Age.
"There will be three main channels through which we´ll be communicate Wii - online, TV and sampling - and of the top line ad budget of £10m-£11m, leading up to the December launch, a large proportion is going online."
The campaign will revolve around the slogan "Wii Move You" and plans to capitalize on Sony´s recent decision to delay PlayStation 3 in Europe and other regions while reducing supply in others.
The "Wii Move You" marketing machine will include promotions within the largest web portals. TV spots and ads on Lycos, Yahoo! and even MSN (take that, Xbox 360!), are all reported to be hot spots for Wii advertising.
"Particularly over the launch week we´ll completely take them over - you´ll go online and see Wii everywhere," proclaimed Lowe.
