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Not only the price makes Wii so attractive to gamers from Sony’s home ground (Wii will retail at around $212) but also the software package that comes with it (Legend of Zelda, Wii Sports- which was declared Best Sports Game at E3- , Rayman Ravin Rabbids or Assassin’s Creed).
http://www.playfuls.com/news_04442_Big_In_Japan_No_Just_a_20_Smaller_PS3_But_Is_That_Enough.html