10:44 AM PDT- Keynote has started. Video presentation.
10:46 AM PDT- Iwata has come out. Applause. Begins speech.
10:51 AM PDT- Iwata talks system sales, makes comparisons.
10:53 AM PDT- Talks about creation of Brain Age, gets laugh from audience. Talks about the sales of the Nintendo DS (6 million in Japan) and the huge sales of Age
11:01 AM PDT- Talks about how Pepsi is a disruptive product, as they´re number one in soft drinks, number one in sports drinks, bottled water, Doritos. Says they have a similarity to Nintendo. (Guess that explains the slide.)
11:02 AM PDT- Bill Trennen, Miyamoto´s spokesman, takes the atage, walking through a demo of Brain Age. No sign of Miyamoto. Talks about calculations and shows some gameplay and other activities. Looks promising, audience loves it.
11L06 AM PDT- It is revealed that the US version of Brain Age will come with a version of Sudoku. More gameplay footage is shown. The game is being played vertically, so the screens are right alongside each other, left to right.
11:07 AM MDT- Jamil Moledina, Jeff Keeley, and Will Wright (!) take the stage to test Brain Age in multiplayer competition.