19.40: Iwata talks about cost as a barrier to entry. $50/60 games require big teams, licenses, massive marketing cost. Thus, it´s "understandable that publishers rely on sequels", "our industry is starting to look like a bookstore where you can only buy expensive encyclopedia sets". Iwata contests that if Tetris was presented now, developers would be told to get more levels, better graphics and a movie licence.
19:42: Future Zeldas, Marios and Metroids will be bigger masterpieces than ever before - but this doesn´t have to be the only business model, he says. Virtual Console is the videogames version of iTunes Music Store. Others will offer such a service, but it won´t be the same.