recapitulatif 
10:30: Keynote delayed a few minutes.
10:45: The keynote begins. GDC conference director takes the stage and introduces Iwata.
10:48: Talks about Nintendo´s positioning in the market. Mentions how Pepsi is #1 in soft drinks worldwide by executing a disruptive strategy. Every developer understands that the three basic foodgroups are Cheetos, Dorritos and Fritos. (laughter)
10:50: The game industry is ready for disruption. Talks about the power of the DS and how it disrupted the market.
10:55: Talks about Brain Training. Introduces the concept of the title: using software to stimulate brain activity.
10:58: Tells story about how the prototype was demoed, they were measure the impact with a brain scanning device. Nintendo has been spending a lot of time on this.
10:59: Retailers and sales people questioned the title -- "it´s not even a game."
11:01: Introduces Bill Trinen (NOA).
11:02: Showing a DS playing Brain Age. Not really a game -- more an interactive training program. He shows off "Quick Play." DS is turned sideways (as IGN readers know from our coverage of the game). Bill shows off the main mode, including the different mental exercises which appear in random sequence. Exercises include counting, math, ability to read text out loud, etc. The content of the exercises is randomly generated so that users can´t remember sequences and have to adjust on the fly. Shows off graphs tracking improvement. Stresses importance of the DS´s unique features, such as recognition of hand writing and voice recognition.
11:06: Bill invites people up on stage: Jamil Moledina (the director of the GDC), Geoff Keighley (G4TV.com host), and developer Will Wright. The three try out Brain Age and compete in an arithmetic challenge. Bill beat everyone, of course. Another competition.
11:12: Iwata takes back the mic and talks about the simple but addictive appeal of Brain Age. Calls the title one of the biggest successes. The development came from the idea that people wanted something new. The only real way to demonstrate the appeal of these games is to let people try them -- found that consumers without interest in games were soon hooked. Encourages gamers to share the title with their non-gamer friends and even parents.