10:45: The keynote begins. GDC conference director takes the stage and introduces Iwata.
10:48: Talks about Nintendo´s positioning in the market. Mentions how Pepsi is #1 in soft drinks worldwide by executing a disruptive strategy. Every developer understands that the three basic foodgroups are Cheetos, Dorritos and Fritos. (laughter)
10:50: The game industry is ready for disruption.