You are buying a brand new, highly anticipated Playstation 3. Due to the decrease of production from 400,000 units to only 140,000 units, this console is in high demand.
http://forums.vwvortex.com/zerothread?id=2935030&postid=33747096
Kaufman said that retailers are facing severe shortages of PS3s. The firm believes this could result in the number of PS3 available at launch being as low as 110,000 to 140,000 units
http://finance.yahoo.com/marketupdate/techstocks