"In a piece primarily focused on Blu-ray over at Business Week, a bit of scrolling led to quite the interesting tidbit: Sony has apparently been able to slash the production cost of its PlayStation 3 in half. More specifically, it was noted that the firm has been able to "shrink the PS3´s chips and tweak its design," which aided in getting the cost per machine "to around $400 now, from above $800 just before it went on sale in November 2006." According to Nikko Citigroup´s Kota Ezawa, the biggest culprit for such an improvement is the "reduction in the parts count." Still, we wouldn´t get our hopes up for yet another price cut just yet, but at least things are moving in the right direction."
nice 