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[Correction] Analyse pub

Viviorka
Viviorka
Niveau 8
21 avril 2010 à 19:29:55

Bonjour,
J'aurais aimé une correction des fautes de syntaxe/grammaire/ortho mais aussi sur le fond, savoir si c'est compréhensible.

C'est une analyse de publicité mais sans la pub, vous devriez tout de même comprendre, dîtes moi si c'est le cas :)

The humor of the ad is situated at the level of the picture, but not only. The bubble «Come on, let’s fly” allows to give the floor to the fishes and so to personify them. We find a lot this kind of humor at Easyjet, a simple and light humor, sometimes in the form of pun.
The color is very important at Easyjet. In the creation of the society, the orange color was little present at the airline companies which bet on more reassuring colors as the blue and the white. They thus took a risk by introducing a color so aggressive, but their goal was not the same that of the big companies. For Easyjet, the orange must be synonymic of low cost.
To go back over humor in the ad, it was demonstrated that the humor doesn't sell more, and doesn't allow remembering better the product. If the company insists so much on the funny sentence it is for another reason. Probably, the time which the reader spends to smile in front of the ad, it is the time that he spends to be permeated with colors. So, relative rarity of orange is going to call back him automatically Easyjet.
About the logo, it is essential; it is always inserted into the ad of various manners. Here, we chose to insert it in the form of banner on the bottom right of the ad. The logo Easyjet has a very specific font which is CooperBlack. It is an impressive but dynamic font, so, it suggests the safety of devices for example but also the dynamism of the company which we find through the numerous destinations which it proposes. We find once more the main color of the ad, orange surrounding the name of the company. The main color is rather lively, it is important that the rest of the ad is qualified with soothing or neutral colors as the background, white, or the jar, blue.
Easyjet is a low-cost company; she points up and insists enormously on its advantageous price. Its advertising campaigns are simple, compound of few elements. They bet on the humor, on the attractive and specific color to the company as well as on the clear message: our prices are the most competitive.

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